Furriends Ambassador Programme
Terms & Conditions
Please read our ambassador terms and conditions carefully before you join our program or begin marketing our products. Each Ambassador is responsible for ensuring that its employees, agents and contractors comply with these terms and conditions. Ambassador terms and conditions are subject to change.
By signing up for the Furriends Community Ambassador Program (“Program”) you are agreeing to be bound by the following terms and conditions (“Terms of Service”).
Furriends reserves the right to update and change the Terms of Service from time to time without notice. Continued use of the Program after any such changes shall constitute your consent to such changes.
We have the right to terminate an Ambassador relationship for any reason we see fit at any time. Violation of any of the terms below will result in the termination of your Ambassador Account and forfeiture of any outstanding ambassador entitlements or earning earned during the violation.
We have the right to discontinue the Ambassador program at any time for any reason, or to restrict applications to the program at any time for any reason.
DEFINITIONS
As used in these terms and conditions: (i) “We”, “us”, or “our” refers to Furriends and our website; (ii) “you” or “your” refers to the Ambassador; (iii) “our website” refers to the Furriends properties located at www.furriends.com.au; (iv) “your website” refers to any websites that you will link to our website; (v) “Program” refers to the Furriends Ambassador Program.
ENROLLMENT
After receiving your application, we will review your website and/or social media pages and notify you of your acceptance or rejection into our Program. Please allow up to two weeks for your application to be reviewed. We reserve the right to reject any application, however we encourage you to contact us if you feel we have made an incorrect decision. Including all the platforms that you use in your profile will help us make a better decision.
GENERAL REQUIREMENTS FOR ACCEPTANCE:
You must be located in Australia.
Your social media account/s must be public
You must have an established website and/or social media following.
You must be in compliance with our Terms of Service.
WEBSITE RESTRICTIONS
Your participating website(s) or social media account(s) may not:
Infringe on our or any anyone else’s intellectual property, publicity, privacy or other rights.
Violate any law, rule or regulation.
Contain any content that is threatening, harassing, defamatory, obscene, harmful to minors, or contains nudity, pornography or sexually explicit materials.
Contain any viruses, Trojan horses, worms, time bombs, cancelbots, or other computer programming routines that are intended to damage, interfere with, surreptitiously intercept or expropriate any system, data, or personal information.
Contain software or use technology that attempts to intercept, divert or redirect Internet traffic to or from any other website, or that potentially enables the diversion of ambassador commissions from another website. This includes toolbars, browser plug-ins, extensions and add-ons.
LINKING TO OUR WEBSITE
Upon acceptance into the Programme, links will be made available to you through the ambassador interface. Your acceptance in our program means you agree to and abide by the following.
You will only use linking code obtained from the ambassador interface without manipulation.
All domains that use your ambassador link must be listed in your ambassador profile.
Your Website will not in any way copy, resemble, or mirror the look and feel of our Website. You will also not use any means to create the impression that your Website is our Website or any part of our Website including, without limitation, framing of our Website in any manner.
You may not engage in cookie stuffing or include pop-ups, false or misleading links on your website. In addition, wherever possible, you will not attempt to mask the referring URL information (i.e. the page from where the click is originating).
Using redirects to bounce a click off of a domain from which the click did not originate in order to give the appearance that it came from that domain is prohibited.
If you are found redirecting links to hide or manipulate their original source, your current and past earnings & entitlements will be voided.
PPC GUIDELINES
If you are enrolled in our Program and participate in PPC advertising, you must adhere to our PPC guidelines as follows:
You may not bid on any of our trademarked terms (which are identified below), including any variations or misspellings thereof for search or content based campaigns on Google, MSN, Yahoo, Facebook or any other network.
You may not use our trademarked terms in sequence with any other keyword (i.e. Furriends Coupons).
You may not use our trademarked terms in your ad title, ad copy, display name or as the display URL.
You may not direct link to our website from any Pay Per Click ad or use redirects that yield the same result. Ambassador links must be directed to an actual page on your website.
You may not bid in any manner appearing higher than Furriends for any search term in position 1-5 in any auction style pay-per-click advertising program
If you automate your PPC campaigns, it is your responsibility to exclude our trademarked terms from your program and we strongly suggest you add our trademarked terms as negative keywords. We have a strict no tolerance policy on PPC trademark bidding.
Trademarked Terms: Furriends, Furriends Apparel
COUPON GUIDELINES
If you are enrolled in our Program and your Website promotes coupon codes, you must adhere to our Coupon Guidelines as follows:
You may ONLY advertise coupon codes that are provided to you through the ambassador program.
Posting any information about how to work around the requirements of a coupon/promotion (i.e. first-time customers only) will result in removal from the program.
Coupons must be displayed in their entirety with the full offer, valid expiration date and code.
You may NOT use any technology that covers up the coupon code and generates the ambassador click by revealing the code(s).
You may NOT advertise coupon codes obtained from any non-ambassador marketing channel, including coupon codes from our email, paid search or any other non-ambassador advertising campaigns.
You may NOT give the appearance that any ongoing offer requires clicking from your website to redeem. For example, if all items on the site have free shipping over $100, you may not turn this into an offer that infers that the customer must click from your site to get this deal.
COUPON ATTRIBUTION & AUTHENTICATION
Ambassadors whose primary business is posting coupons, who are viewed by the program as being a coupon site, and/or who are tagged as coupon in our system, may not be paid commissions for sales generated without a corresponding valid coupon code. Valid codes are defined as codes that are made available to the ambassador channel in general and directly or privately to ambassadors. Coupon codes that are not real, expired, not specific (i.e. up to 40% off sale items) or are long-term sitewide offers that do not require a code may not be considered valid codes and the ambassador will not be given commission on these orders.
SUB-AFFILIATE NETWORKS
Promoting Furriends through a sub-ambassador or sub-affiliate network is not permitted.
DOMAIN NAMES
Use of any of our trademarked terms as part of the domain or sub-domain for your website is strictly prohibited i.e. furriends.website.com or www.furriends-coupons.com
ADVERTISING & PUBLICITY
If you intend to promote our Program via e-mail campaigns, you must adhere to the following:
Abide by the anti-spam laws with respect to our Program.
E-mail must be sent on your behalf and must not imply that the e-mail is being sent on behalf of Furriends.
We must be sent a copy of the e-mail.
SOCIAL MEDIA
Promotion on Facebook, Instagram, Twitter, and other social media platforms is permitted following these general guidelines:
You ARE allowed to promote offers to your own lists; more specifically, you’re welcome to use your ambassador links on your own Facebook, Twitter, etc. pages. For example: You may post, “25% off sale at Furriends through Wednesday with code XXXXX25.”
You ARE PROHIBITED from posting your ambassador links on Furriends Facebook, Twitter, Pinterest, etc. company pages in an attempt to turn those links into ambassador sales.
You ARE PROHIBITED from running Facebook ads with Furriends trademarked company name.
You ARE PROHIBITED from creating a social media account that includes Furriends trademark in the page name and/or username e.g. facebook.com/furriends-coupons
AMBASSADOR CONTENT
Subject to any other applicable rules or guidelines of the various social media platforms, you retain any copyright and other proprietary rights that you may hold in your posts (“Ambassador Content”). By using the company-branded hashtag (i.e., #furriendsambassador), you grant Furriends a worldwide, non-exclusive, irrevocable, transferable, royalty-free, fully paid right and license (with the right to sublicense) to host, store, transfer, display, perform, reproduce, modify for the purpose of formatting for display, and distribute your Ambassador Content, in whole or in part, in any media formats and through any media channels now known or hereafter developed.
Furriends disclaims any and all liability in connection with Ambassador Content. You are solely responsible for your Ambassador Content and the consequences of providing Ambassador Content via the program.
By providing Ambassador Content, you affirm, represent, and warrant that:
(a) you are the creator and owner of the Ambassador Content, or have the necessary licenses, rights, consents, and permissions to authorize Furriends and its licensees or sub-licensees, including other Furriends ambassadors to use and distribute your Ambassador Content as necessary; (b) the Ambassador Content does not and will not: (i) infringe, violate, or misappropriate any third party right, including any copyright, trademark, patent, trade secret, moral right, privacy right, right of publicity, or any other intellectual property or proprietary right; (ii) slander, defame, libel, or invade the right of privacy, publicity or other property rights of any other person; or (iii) cause Furriends to violate any law or regulation or otherwise cause liability for Furriends; and (c) your Ambassador Content could not be deemed by a reasonable person to be objectionable, profane, indecent, pornographic, harassing, threatening, embarrassing, hateful, or otherwise inappropriate.
Furriends is under no obligation to edit or control Ambassador Content that you or other users post or publish and will not be in any way responsible or liable for Ambassador Content. Furriends may, however, at any time and without prior notice, screen, remove, edit, or block any Ambassador Content that in our sole judgment violates these Terms or is otherwise objectionable. Should Furriends determine that a post or Ambassador Content is not Furriends Compliant, you shall, at Furriends request, immediately remove such post from all channels where you may have published it.
OPERATIONS OUTSIDE AUSTRALIA
If you are conducting business in other countries, you will follow the laws of those countries.
REVERSAL & COMMUNICATION POLICY
Furriends takes pride in its very low order reversal rate, which we attribute to open communication with our ambassadors. However, we reserve the right to reverse orders due to order cancellations, duplicate tracking, returns, disputed charges, and program violations as outlined in these terms and conditions.
Additionally, if we ask you for clarification or more information on any orders or clicks that we suspect may be in violation of our terms and conditions, we expect that you will respond in a timely and honest manner. Below are violations of our communications policy.
You are not forthcoming, intentionally vague or are found to be lying.
You are not responsive within a reasonable time period and after multiple attempts to contact with information listed in your network profile.
You cannot substantiate or validate the source of your traffic to our program with clear and demonstrable proof.
If any of the above apply, then we reserve the absolute right to reverse orders, set any commission to 0% or suspend you from the program. We know that many violations are a result of automated processes; however, it is incumbent upon each ambassador to ensure that it has the appropriate checks and balances in place to pro-actively address these issues and adhere to our program rules.
MINIMUM POSTING REQUIREMENTS
In order to remain in the Ambassador program, you must at a minimum make 1 social media post/upload per month featuring our products. You must tag us as well as use the hashtag #furriendsambassador so that we are able to track these posts.
To be eligible for store credit for posting, a minimum of 50% of the eligible accruable posts must be made to your feed or channel where they remain visible for more than 48hours.
Store credit is valid for 24months after the month it was accrued and is not exchangeable for cash, or transferable. Store credit accrual limits apply as per the individual Ambassador Program levels.
DISCLOSURE REQUIREMENTS
You must include a disclosure statement within any and all pages, blog/posts, or social media posts where ambassador links for our ambassador program are posted as an endorsement or review, and where it is not clear that the link is a paid advertisement. This disclosure statement should be clear and concise, stating that we are compensating you for your review or endorsement. If you received the product for free from us or from the ambassador management team for review, this also must be clearly stated in your disclosure.
Disclosures must be made at the beginning of the claims and may not appear solely in a “Terms of Use”, “Legal”, “About Us” or other linked page.
Disclosures should be placed above the fold; scrolling should not be necessary to find the disclosure. (e.g. disclosure should be visible before the jump).
Pop-up, hover state and button disclosures are prohibited.
Disclosure policy applies to all social media, even when space is restricted (e.g., tweets)
Disclosures should be made in the same medium as the claim (e.g. video, text)
An example for Instagram would be the use of #ad as a hashtag early in your post (not grouped with other hashtags) or using the Instagram Branded Content feature.
For more information about disclosure requirements please review the information at:
https://www.ftc.gov/tips-advice/business-center/guidance/disclosures-101-social-media-influencers
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